KatyMac Media - Kinaxis Software Rebrand Project

KINAXIS BRAND REFRESH PROJECT

As the Senior Brand Manager at Kinaxis Software, I spent two years managing a complete overhaul of the brand in an effort to stand out in an increasingly competitive market. Being trusted to recreate the logo, user experience and visual story for this incredible global corporation was one of the most challenging and rewarding projects of my career.

I arrived at Kinaxis in 2017 during a very high growth period for the company. There was no creative team and the marketing department was still functioning like a small business. While the company had almost tripled in size, the brand and website had fallen well below industry standards and extensive work was needed to optimize the brand experience, google rankings and social recognition across every channel. I built a small creative team and enhanced every asset that I could get my hands on. Upon completion, the website alone experienced a 67% increase in user engagement and lead generation had increased exponentially across the board. In three years I was able to completely transform the Kinaxis brand and implement highly efficient systems and strategies to drive leads and meet the growing demands of the business.

LOGO - Before and After